Enviado para você por karlafernandes através do Google Reader:
The New England Patriots weren't the only ones who choked Sunday night.
Websites from Coca-Cola, Acura and film Act of Valor crashed Sunday night after being overwhelmed by Super Bowl ad-driven traffic. In Coke's case, a Facebook app featuring animated polar bears in the ads buckled under the strain. On the other hand, Kia's site had the most reliable, fastest performance of all Super Bowl advertisers Sunday night, according to Yottaa, a website optimization firm.
Yottaa monitored all the Super Bowl advertisers' sites Sunday and found those three sites were the only ones that crashed. Coke's site was down long enough for the company to put up a maintenance page. ActofValor.com, meanwhile, experienced at least six outages of five minutes. That site was also five times slower than average during the big game.
Meanwhile, Acura's homepage was working, but a call-to-action link wasn't. "With an ad spend of $3.5 million plus production costs for 30 seconds of a commercial, leaving visitors with a bad experience is not the way to launch a new car," Bob Buffone, Yottaa co-founder and CTO wrote on the company's blog.
Overall traffic to Super Bowl advertisers' websites fell 6%. Buffone notes that "Amazon reports that a 100 millisecond delay on its website equates to a 1% drop in revenue."
However, Buffone admits his pre-game predictions "sucked." Buffone noted that "Cars.com, TaxACT.com, GoDaddy.com and History.com all fared really well during the Super Bowl."
BONUS: Watch Every Super Bowl XLVI Commercial
Phone Innovators: Official 2012 Best Buy Game Day Commercial
Watch as phone innovation meets phone-buying innovation, at Best Buy. Choose Phone Freedom and get any phone, any carrier, and all of their plans, with lots of unbiased advice. Reserve a $50 gift card at http://www.bestbuy.com/phonefreedom now for your next upgrade.
Click here to view this gallery.
More About: Acura, Coke, Super Bowl, Super Bowl ads, Yottaa
Coisas que você pode fazer a partir daqui:
- Inscrever-se no Mashable! usando o Google Reader
- Começar a usar o Google Reader para se manter facilmente atualizado sobre todos os seus sites favoritos
No comments:
Post a Comment