Over time, a Facebook Page can get stuck in the past and need some revamping to reflect the newest upgrades to Facebook’s layout. Many changes are quietly rolled out and go unnoticed by page admins. Few people keep up with Facebook’s constant evolution in addition to managing the day-to-day activity on the Page.
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In my last post, I discussed ideas for improving the Facebook photo strip and explained how this often-ignored feature can completely transform a page’s design. The Blueglass Facebook Page needed a minor facelift, so in addition to updating our photo strip, I also tweaked a few other design elements on the page. This post walks through the quick changes I made, resulting in a more attractive page that optimizes visual branding.
Pick Featured Likes
This was the most obvious fix to the page: we weren’t sharing the love! Liking other Pages gives exposure to a company’s other brands, partners, or spokespersons. Only pages that are “Liked” by a page can be tagged in posts. Additionally, five pages can be selected to always appear as Featured Likes. This is a great way for parent companies to highlight their product pages.
Featured Likes should make sense and add visual interest. From L to R: Amazon, Dell, Miami Heat
1. In the Page settings, click the “Featured” menu.
2. Click Edit Featured Likes.
3. Select which five pages to feature.
Fix the Thumbnail
The thumbnail version of the profile picture identifies the page everywhere it goes: both within the page, such as next to posts, and around other parts of Facebook, such as in fans’ news feeds. A good thumbnail is recognizable and relevant to the brand.
Because the thumbnail image is a square, the profile picture should be square or contain a square area that can be selected as the thumbnail. For Blueglass’s makeover, I cropped the photo to make it more square, then increased the size so it better aligns with the photo strip.
1. In the page settings, click on the Profile Picture menu.
2. Edit Thumbnail.
3. Drag the photo to select the portion of the profile image you want as the thumbnail or select “scale to fit” to use the entire image.
By putting the iconic logo somewhere in every profile picture, it can always be selected as the thumbnail. The most this has deviated from the standard logo was during the holidays when they used a red logo.
Gap's current and past profile pictures contain the logo used as the thumbnail
Cull the Tabs
The Tab Navigation section reveals 6 tabs – not including the Wall and Info – before the cut. Many pages usually have a handful of Tabs which either no longer work or provide no value to fans. This can be frustrating for fans who have come to a page to find specific information.
This was the easiest part of the makeover, since I simply removed some of our tabs and put them in a different order.
1. To edit the Tabs, click on the “More” option and then Edit.
2. X out any Tabs you want to remove. This will not delete the tabs and their content. Tabs can be restored through the apps menu in the page settings.
3. Rearrange Tabs by dragging into the desired order.
To really make the Tab Navigation branded, custom icons can be added to Tabs made with third party apps. Either a logo or simple stock icons relating to a Tab’s content can be uploaded to appear next to Tab descriptions.
From L to R: State Farm, Walt Disney World, Chick Fil A
Did your Page need any of these updates? Have you noticed any recent Facebook changes most Pages haven’t implemented yet?
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